Now that virtually every information seeking person is on the web, it makes sense for website builders to design their sites in a user-friendly and progressive manner. The intelligent way to go about designing a site these days is to use a dynamic style, that is, a website that is flexible and always changing. This style allows users to contribute to the site, and for designers to alter and adapt their site in an efficient and convenient manner.
The alternative to dynamic design, static design, confines both users and creators because it restricts a website to a “flat” style. Meaning, the website is more like a picture than an interactive platform. So, users do not have a diverse set of relations with the site, nor are they allowed the same freedoms that a dynamic design offers. This stagnant feel will make any site feel "old" or "dated," and will not please most web users. Style can have an equal effect on the user as content, and a dynamic website offers both a streamlined and pleasing style to both users and designers.
Website builders would most definitely want to choose the dynamic design if they needed such interactive features as a shopping cart for online shopping, or desire to regularly update the site. Considering the fast pace nature of the web, it is necessary to operate at a high level of efficiency in order to remain competitive. If a website seems stagnant, which is often the case when one uses a static design, users will feel as if the authors of the page are out of touch with the demands of modern technologies. Similarly, younger users who are used to dealing with complex pieces of technology, such as mp3 players and advanced mobile phones will be automatically turned off to a limited site with minimal features. So, a company looking to attract such a demographic will most definitely want to build its site with a dynamic design. Also, anyone who needs complex features on their website, such as email capability, purchase capability, or organized media such as photos and videos, will need to invest in a dynamic site.
This style of web design separates content from design, whereas a traditional “static” webpage is designed as a whole, that is, the content is the design. So, a web designer may construct a skeleton template to whatever degree of detail is needed, without pinning down the content to anything specific. This style allows a more fluid exchange of content and deeper relationship between the user and the website.
More than ever, the ability to adapt to changing social and market conditions is a necessary characteristic for any business to compete. A static design not only emits an aura of complacency, but physically restricts fluid adaptation by decreasing efficiency and promoting old ways. The dynamic design gives designers the ability to add or subtract features and content from their website at a high degree of efficiency, so that, accordingly, their website more accurately represents the dynamic environment in which they compete.
